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Talking & thinking about Jasper

By Dan Pool

Editor

 

It seems that quite a few people from all walks of life have had downtown and the whole of Jasper on their minds lately. Both at the paper and around town, I have heard a number of discussions on what’s wrong with Jasper.

Not that these opinions have been sharply negative, but the general consensus is that Jasper is lacking something. One person referred to it as a “vibe,” which Jasper just doesn’t have downtown compared to Blue Ridge or Ellijay or even Ball Ground.

It is hard to define what gives an area a positive vibe. If you ask people what they liked about other towns, they invariably start by describing the businesses there or an event they hold.

Rarely, did anyone cite any cityscape element. No one complimented any other city’s sidewalks or how they arranged their plants.

The infrastructure of Jasper is not lacking. The sidewalks are nice, wide, smooth; there are brick accents and plants and trees. There is new asphalt on Main. There is a monument on the north end of town and a green space on the south; a scenic “Old Jail” and an attempt at a fountain.

The city plans to add downtown bathrooms and the merchants are looking to add lights. As far as the public areas go, what more can we do? Literally. Readers ask yourself are there features you have seen elsewhere that might convey a better vibe in Jasper and are feasible to bring here? [e-mail at bottom to comment]

We can’t replicate the Spanish Steps of Rome on Depot Street but perhaps the city/merchants/Chamber could do more with signage or other affordable touches? Please offer suggestions. [e-mail at the bottom]

One missing element often identified in Jasper is the people, as in the public, the shoppers, window shoppers, diners and pedestrians.

On the weekends, Ellijay and Blue Ridge are packed – too crowded, while Jasper often has a near-deserted look. City council member Kirk Raffield told me how he was sprucing up the grounds at the Old Jail when some out-of-towners paid us a compliment of sorts -- they liked Jasper because the streets were so empty. It’s true. On a Sunday afternoon you may have Main Street to yourself. 

One finer point to consider is that both Blue Ridge and Ellijay have large crowds of tourists holed up in mountain/river/lake cabins to draw from. People are visiting the areas north because of natural assets we simply don’t have in Pickens and there are not hundreds of rental cabins up in our hills. 

Jasper could add more street signage, better planters and more attractive signage but without those big natural draws we aren’t going to see that heavy traffic stopping here.

Some may read this and come to the conclusion that we favor  doing nothing. But that is not our position at all.

We believe there is always a place for improvement. Anything that makes Jasper better is a great service for all of us who live here – even if it doesn’t lure crowds.  Significant improvement is still laudable, even if it doesn’t bring a tide-change in the vibrancy of our town overnight. 

 

 

 

Comments   

Aplanisneeded
-1 #1 Aplanisneeded 2018-08-12 12:25
Jasper needs a marketing plan. Blue Ridge businesses have billboards in Valdosta on I-75 for promotion. Has anybody asked to see whether it generates any business?

Jasper should set up at least 3 market areas for promotion Jasper-Gateway to the Mountains for Main Street, Jasper High Country for the area east in the mountains, and Jasper Westside for the 515 area. Each area could come together and promote using these names. Bent Tree and Big Canoe and other developments could promote themselves as Jasper High Country communities. Restaurants, lodging and attractions could also identify accordingly. Maps could be printed with the businesses that buy into the promotion. Signage would identify and point to these areas. A directory for Main Street would make it easier to find shops, restaurants, and other retailers.

This wouldn't cost a great deal of money but may have potential to get some buzz in Jasper.
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